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Sell It with a Tweet

Posted on 19 Oct 2015 in NXT\ Connects | 0 comments

Twitter has recently announced that they’ve entered into a number of partnerships which will allow U.S. based businesses to sell products and services directly within a tweet. The Buy Now call to action will integrate with e-commerce platforms used by businesses, big and small, to create a seamless purchase experience for Twitter users. This feature already […]

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Twitter Amplify their ad offering!

Posted on 09 Oct 2015 in NXT\ Connects | 0 comments

What’s the intention? Twitter have announced their intention to expand their Amplify ad program as an effort to make it accessible to more publishers and advertisers. For those who are not in the know, Amplify is Twitter’s two year old program for video ads. What’s changing? In its initial phase, the publisher would embed a […]

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Like With Emotion!

Posted on 08 Oct 2015 in NXT\ Connects | 0 comments

Your Facebook experience is about to become a whole lot more fun. Facebook is set to launch a new reactions feature which will allow people to express emotions rather than just clicking on the popular but rather restrictive “like” button. The new feature is rumoured to be released for testing in Ireland and Spain as […]

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Is SEO Still Relevant in 2015/16?

Posted on 02 Oct 2015 in NXT\ Connects | 0 comments

In the ever-evolving world of Digital, differentiating yourself from the competition and ranking first is becoming a near impossible task. One of the few ways in which standing out from the competition is achieved in the online space is through Search Engine Optimisation (SEO), as has been the case for quite some time already. Over […]

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You Only Talk In #HASHTAG

Posted on 19 Aug 2015 in NXT\ Connects | 0 comments

The topic of the Hashtag and its use on Instagram has had me pondering for a while now. We all know that “A picture paints a thousand words” and that a relevant and catchy caption, accompanied with hashtags can generate a thousand likes. But what exactly is a hashtag and what is its purpose on […]

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Cannes 2015: Sweat & Sound

Posted on 26 Jun 2015 in NXT\ Connects | 0 comments

Wayne Levine, CEO of NXT Digital Innovation gave us the lowdown on all the most exciting happenings, discussions and events at #Cannes2015. While there were a huge variety of themes debated and insights revealed; two of the most exciting areas were: The Future of Wearable Tech & Sweat Sports hydration giant, Gatorade, participated an exciting […]

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Mobilegeddon is here

Posted on 24 Apr 2015 in NXT\ Connects | 0 comments

In this post Panda-Penguin-Hummingbird-Pigeon world, priorities have shifted and Search Engine Optimization (SEO) is now playing a pivotal role in how Google sees you in their world. This week has been no different than any other, except for the fact that Google will have updated their algorithms once again. Mobile-friendly usability factors and app indexing […]

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Wearable Tech: Wow or Woe?

Posted on 27 Jan 2015 in NXT\ Connects | 0 comments

By Tarah Darge: Google glass with facial recognition, ear pieces that wirelessly stream audio, smart socks, and of course, fitness trackers that monitor nearly every aspect of your health: wearable tech is making waves in the tech industry; and with established giants and start-ups alike rapidly increasing their offerings, this is one trend that looks […]

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Engaging Influencers Through Social Media

Posted on 17 Dec 2014 in NXT\ Connects | 0 comments

Who knew that engaging with influencers is actually a relatively old pastime?  During the night of 18-19th April 1775, Paul Revere rode to warn American colonists in Lexington and Concord that a British Army was marching to capture their revolutionary leaders and arms.  At the same time, a second rider, William Dawes, also tried to […]

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The World Gets Social about Soccer

Posted on 21 Jul 2014 in Uncategorized | 0 comments

By Angelique Oliver It may just have been a few days but it feels like eons ago that the world converged on Brazil and for 31 days sang songs of cheer, shouted at “unfair” refs, and in some cases shed tears as they supported their favourite soccer teams (and if they happened to get knocked […]

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