The Human Side of Digital
This week has been no different than any other, except for the fact that Google will have updated their algorithms once again. Mobile-friendly usability factors and app indexing are at the forefront of Google’s algorithm update. Officially there is no name for it just yet even though some are calling it “Mobilegeddon”, we can certainly expect it to ruffle a few feathers as brands start to see the effect it will have on their search results. Making sure your site is mobile-friendly is now more important than ever.
Google’s aim has the end user in mind. Serve the users with the most relevant webpages for the keywords that they are using. Panda in 2011 aimed to promote sites with high quality content and demoted those that are less relevant to the user’s requirements. In 2012, we saw Penguin down-rank pages that were conflicting with their Webmaster Guidelines. We can expect this new update to have a significant impact on websites that require enhancements. The latest update will take place in “real-time’. This means that if you have already made the required changes to make your site more mobile-friendly, the minutes these changes have been indexed by Google, the benefits will be realised.
This new update puts mobile websites front and centre and websites that are non-responsive will see a big fall in their search rankings. Small business could be the biggest victims of the ‘mobilegeddon’ due to the resources required to respond to these types of changes needed. Amongst many seach factors, Google will specifically use information contained within apps and deep links in apps. The regular desktop users won’t be affected with this new update, but because more than 50% of users are searching and consuming information via a mobile device, Google will first rank the mobile-friendly websites.
Companies need to stop and take stock of their current digital assets. Are your websites responsive? If not, what is the first thing you should do to get up to speed? What about your SEO efforts? Too many brands are wasting their time and money in creating websites that they expect to bring them results but many cannot understand why they are not seeing the traffic convert into leads or why their organic results are placing them on the 2nd or 3rd page of Google results.
As a business that specializes in these types of services, we are seeing requests increase daily as businesses are starting to see the positive effect that an SEO audit has on Google Search Engine Results.
“Companies need to see SEO audits as a foundation to their website, if you get the foundation wrong, Google will penalize you for it”, says CEO of NXT Digital Innovation, Wayne Levine.
He explains further; “Increasingly businesses are starting to review their current digital properties to ensure they are reaching the best search results possible in Google. Businesses are starting to embrace this change and we are seeing a trend unfold where companies are now actively requesting SEO audits on their current digital properties.”
Google wants useful, great, quality content. Although there have been a few aspects of an SEO audit that wasn’t all that important before, such as duplicated content and spammy back-links, these are certainly elements that Google have become wiser to and are starting to monitor more actively.
If you are keen to get your business ready for these changes, then now is the time to get in touch with us. Email email@example.com and we’ll help you rank highly with Google.
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