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The Human Side of Digital

Like With Emotion!

Posted on 08 Oct 2015 in NXT\ Connects | 0 comments Twitter icon Facebook icon

Facebook Emotion ButtonYour Facebook experience is about to become a whole lot more fun.

Facebook is set to launch a new reactions feature which will allow people to express emotions rather than just clicking on the popular but rather restrictive “like” button. The new feature is rumoured to be released for testing in Ireland and Spain as early as 8 October 2015.

Wish You Could Like Things Twice? Now You Can Express That Feeling

The new emotion feature adds a whole new dimension to the Facebook experience as browsers are no longer going to be bound by the “like” or new and upcoming “dislike” buttons. Users will now be able to express a more personalised response to the content shared by their favourite brands, or by their friends and family. Don’t worry, the “like” button isn’t going anywhere, it’s just about to receive some much-needed accompaniment.

Similarly, Facebook users will now be able to respond to tragic news with a more appropriate response than a “like”, which is generally clicked in this case to indicate appreciation or support.

What Does This Mean For Advertisers?

In terms of advertising and reporting, the new emotions will be counted as a “like” for now. Details as to when this feature will be released globally has not yet been disclosed, although we’re sure that if the feature gains a lot of traction it will be released sooner rather than later.

Your Emotional Options

The new emotions are rumoured to be:

  • Love
  • Laughter
  • Smiles
  • Shock
  • Sadness
  • Anger

The new emotions will also each contain their own representative icons, adding momentum to the emoji shorthand we’re all quickly adapting to.

Keep watching this space for updates, and get ready for a Facebook that is more personal, more human than ever before.

Written by Xavier de Carvalho

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